The Benefits of Creating a Pricing Page

Pricing is just a guideline. Certainly, both you and your prospects are aware that not all project pricing fits neatly into a box.
Here are some of the benefits of adding pricing to your freelance portfolio website:

• It creates a low-effort inbound marketing/sales funnel. This is how a low-effort marketing funnel works. First, people read the articles published on a given website. Then, they find the author bio link and check out her/his portfolio or catalog of services. They navigate around, stumbling on her/his services page. They're presented with more information about the experiences, processes, clients, and pricing and then finally, a contact form. When someone gets in touch with this form, you know that they've already been exposed to her/his pricing and the deal is all but closed!
• Everyone who contacts you is qualified for price so you can focus on closing the deal. Why waste time on people who you won't be able to close based on price, anyway? You don't want to waste their time, either.
• It acts as an easy reference point when pitching new clients. No need to put a price sheet together because it's already on your website!
• Pricing is a trust signal and it shows that you're confident in yourself. Customers will pick up on that, positively.
• Even if you don't have any clients at your published price yet, showing off confident pricing is a solid branding tactic.
• Super budget-driven clients are some of the hardest to work with. Use your pricing page to discourage them from wasting your time on a call or proposal.
• Having pricing on your website means that you also have the opportunity to convert on the spot (if you want to). With the right checkout process in place, people can prepay for your services even without talking to you!

Pricing Pages: Should You Add to Your Freelance Website?

The answer to the question of whether or not to use pricing pages on your freelance website is entirely personal. I think that all the services that can be measurable with accuracy are great candidates for this opportunity.

Check out SMART IT NINJA WordPress Plans page for an example of this action:

And, on the other hand, all those services who need a previous assessment are clearly not.

Before making a decision regarding your pricing pages, make sure that you have an in-depth understanding of your own services and the exact type of customers you're trying to attract. With this foundational knowledge, you'll be well prepared to make a decision that makes sense for your freelance business.